Brand strategy, communications
and creative content.
For fashion, beauty, hospitality,
wellness and consumer technology.
SAFA is an independent communications and creative practice founded by Sanaz Fakhimi. I work directly with founders and small teams to shape their message, bring ideas to life and build recognition.
Define what your brand stands for, how it sounds and where it goes next.
Brand positioning · Messaging & tone of voice · Naming · Launch strategy
Get your brand in front of the editors, journalists and communities who will want to know about it.
Media strategy · Targeted pitching · Press materials · Launch communications · Media events
Introduce your brand to creators and partners with a natural connection to what you do.
Creator programs · Product seeding · Brand collaborations · Hosted experiences · Partnership coordination
Bring your brand’s perspective into focus, from the first concept to the finished content.
Campaign concepts · Creative direction · Shot lists · Shoot coordination · Photo & video content
Give your brand a consistent voice, a clear content plan and an active conversation with its community.
Platform strategy · Content planning · Copywriting · Community management · Performance reporting
Bring your brand’s message to your inbox campaigns and the pages people visit.
Newsletter strategy · Email campaigns · Editorial & copywriting · Website strategy & copy · LinkedIn thought leadership
For projects that call for photography, design or development, I bring in creative partners and oversee the work.
A publicist and communications strategist based in Newport Beach.
I started SAFA to work with brands I believe in and the people bringing them to life. You work directly with me, from the first ideas to the final details.
I combine editorial instinct and personal relationships with tools including AI to deepen research, develop creative ideas and bring them to life. My taste, judgment and understanding of your brand guide the work.
SAFA brings together my name, Sanaz Fakhimi, and my Persian heritage. To me, bā-safā evokes warmth, sincerity and a welcoming spirit. It reflects how I want people to feel when we work together: comfortable sharing ideas, understood and supported.
Outside of work, you can find me taking a dip in the ocean in Newport Beach, sipping a cappuccino or planning my next dinner party menu. I love long walks with my golden retriever, Bonnie, business and wellness podcasts and a good vintage find for my home or closet. Depending on the season, I’m usually sketching, writing or baking something too.
I’m building a business, too. I understand the personal investment behind every launch, decision and next step. I bring that same sense of ownership to your work, with resourcefulness, initiative and a willingness to roll up my sleeves.
I bring a point of view and stay open to yours. I believe in clear advice, thoughtful questions and good ideas, wherever they come from.
I want to be proud of the brands I represent. When I believe in what you’re building, that enthusiasm carries into the introductions I make, the stories I tell and the details I see through.
A launch, a fresh perspective
or a story ready to be told.
I’d love to hear what you’re working on.