An entrepreneurial mindset.
I know how much goes into building something. I’m resourceful, take initiative and care about where your time and money go. When a project needs an extra push, I roll up my sleeves.
AN INDEPENDENT COMMUNICATIONS & CREATIVE AGENCY · NEWPORT BEACH, CALIFORNIA
Good brands deserve
to be known.
Brand strategy, communications
and creative content.
For fashion, beauty, hospitality,
wellness and consumer technology.
A PERSONAL APPROACH
For brands shaping what we wear, where we go and how we feel.
SAFA is an independent communications and creative practice founded by Sanaz Fakhimi. I work directly with founders and small teams to shape their message, bring ideas to life and build recognition.
01 / WHAT WE DOHow we can
How we can
work together.
01Public Relations
Get your brand in front of the editors, journalists and communities who will want to know about it.
Media strategy · Targeted pitching · Press materials · Launch communications · Media events
02Creator & Brand Partnerships
Introduce your brand to creators and partners with a natural connection to what you do.
Creator programs · Product seeding · Brand collaborations · Hosted experiences · Partnership coordination
03Brand Strategy
Define what your brand stands for, how it sounds and where it goes next.
Brand positioning · Messaging & tone of voice · Naming · Launch strategy
04Content & Creative Direction
Bring your brand’s perspective into focus, from the first concept to the finished content.
Campaign concepts · Creative direction · Shot lists · Shoot coordination · Photo & video content
05Social Media
Give your brand a consistent voice, a clear content plan and an active conversation with its community.
Platform strategy · Content planning · Copywriting · Community management · Performance reporting
06Email & Digital
Bring your brand’s message to your inbox campaigns and the pages people visit.
Newsletter strategy · Email campaigns · Editorial & copywriting · Website strategy & copy · LinkedIn thought leadership
I’m Sanaz.
A publicist and communications strategist based in Newport Beach.
I started SAFA to work with brands I believe in and the people bringing them to life. You work directly with me, from the first ideas to the final details.
I combine editorial instinct and personal relationships with tools including AI to deepen research, develop creative ideas and bring them to life. My taste, judgment and understanding of your brand guide the work.
SAFA is a nod to my name, Sanaz Fakhimi, and my Persian heritage. In Farsi, bā-safā describes a person or place with warmth and a welcoming spirit. That feeling shapes how I work and what I hope to help brands create: warmth, connection and belonging.
Outside of work, you can find me taking a dip in the ocean in Newport Beach, sipping a cappuccino or planning my next dinner party menu. I love long walks with my golden retriever, Bonnie, business and wellness podcasts and a good vintage find for my home or closet. Depending on the season, I’m usually sketching, writing or baking something too.
FOUNDER, SAFA AGENCY
The big picture. The small details.
I think about where your brand is going and what it takes to get there. From the story we tell to the way it shows up, each detail should serve the bigger idea.
Personally invested.
I approach your business with the care I give my own. I work with brands I personally believe in, stay close to the details and see the work through.
Let’s make
an introduction.
A launch, a fresh perspective
or a story ready to be told.
I’d love to hear what you’re working on.